Description:
Allpony was a digital platform I founded to help Pony Club members buy and sell tack, horses, and equestrian equipment within a trusted community. What began as an idea to solve a common problem grew into a specialized marketplace serving riders and families across the US.
I was responsible for every aspect of the project, including branding, user experience, interface design, website development, marketing, and ongoing product strategy. The goal was to create a marketplace that was intuitive, welcoming, and tailored specifically to the needs of Pony Club members.
The platform quickly gained traction within the equestrian community and was recognized with a second-place American Horse Publications (AHP) Equine Media Award for website design. In 2024, Allpony was acquired by the United States Pony Clubs (USPC), where it continues to serve the organization's members as an official learning platform.
