Logos

The Pony Island logo was designed to capture the wonder, adventure, and imagination of childhood while reflecting the brand’s focus on horses and education. From the beginning, the goal was to create an identity that felt playful and approachable for young horse lovers while remaining polished enough to grow with the brand.

The logo combines hand-drawn elements with clean typography to create a warm, welcoming identity that feels equally at home on a website, printable activities, educational courses, apparel, and merchandise. Every design decision was made to reinforce The Pony Island’s mission of making equestrian education fun, engaging, and accessible for children.

As the founder and designer, I developed the complete visual identity, including the logo, color palette, typography, illustration style, iconography, and brand guidelines. The result is a cohesive brand system that carries across every touchpoint, from digital products and marketing materials to packaging and educational resources.

For this project, I collaborated with freestyle dressage creator, motivational force of nature, and author Sally O’Dwyer to create the visual identity for Progress Is Possible, a brand centered on positive, achievable dressage training. The logo features a horse and rider in harmony, reinforcing the message that consistent, thoughtful training leads to meaningful progress.

Designed to be both timeless and versatile, the logo serves as the foundation of the brand and appears across Sally’s website, social media, marketing materials, and her published book. Beyond the logo itself, I also collaborated on the book’s illustration and design, helping create a cohesive visual identity that extends across multiple platforms.

Logo design for an informational website about horse show championships.

Logo design for a dressage barn created from a horse portrait. Multiple versions for placement on printed marketing materias, horse show banners, shirts, hats, and other team gear.