Progress Is Possible Brand Identity

Description:

For this project, I collaborated with freestyle dressage creator, motivational force of nature, and author Sally O'Dwyer to create the visual identity for Progress Is Possible, a brand centered on positive, achievable dressage training. The logo features a horse and rider in harmony, reinforcing the message that consistent, thoughtful training leads to meaningful progress. Designed to be both timeless and versatile, the logo serves as the foundation of the brand and appears across Sally's website, social media, marketing materials, and her published book. Beyond the logo itself, I also collaborated on the book's illustration and design, helping create a cohesive visual identity that extends across multiple platforms.