Susan DiFelice Equestrian Design Blog
In the News
When Passions Collide: Creating a New Wave of Equestrian Interest
Susan DiFelice on Allpony… “I’m a lifelong rider and I love horses,” DiFelice said. “I grew up riding and I have small children. I’m also a fine artist and graphic designer and so this business married all these passions of mine — children, design and horses.”
Horse Crafts
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Purchase Printables & Learn More
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Case Studies
Allpony
Founded in 2017, Allpony became one of the first online communities dedicated to young horse enthusiasts. Combining illustration, education, and interactive design, the platform inspired horse-loving kids for more than two decades before being acquired by the United States Pony Clubs in 2024.
Gartmore Riding School Collaboration
Created a series of educational illustrations for Gartmore Riding School (UK) to support its horsemanship curriculum, helping students learn horse care, grooming, and riding concepts through engaging visuals.
Dreamers & Schemers Collaboration
Dreamers & Schemers partnered with Susan DiFelice from Allpony to craft an extensive collection of vibrant boot socks and saddle pads, specifically designed to bring joy and color into the equestrian world!



