Susan DiFelice Equestrian Design Blog

Rider’s Block™ Activity Card Decks

One of my favorite types of projects is collaborating with companies that are creating thoughtful resources for the...

The Pony Island

An award-winning educational platform that combines original illustration, website design, and interactive learning to inspire the next generation of horse lovers. As founder and creative director, Susan DiFelice designed every aspect of The Pony Island, which earned First Place in the Equine-Related Website category at the American Horse Publications Equine Media Awards.

The Pony Island Wins First Place Website Award from American Horse Publications

I’m honored to share that The Pony Island received First Place in the Equine-Related Website category at the 2026 American Horse Publications Equine Media Awards.

The Pony Island Featured in Sidelines Magazine

The Pony Island Featured in Sidelines MagazineI’m honored to share that The Pony Island was recently featured in the...

The Pony Island on the Horse Business Podcast

I recently joined Denise Alvarez on the How to Market Your Horse Business podcast to share the creative journey behind building equestrian education projects like The Pony Island.

Drawn to Dressage: Illustrating for The Chronicle of the Horse

A collaborative series for The Chronicle of the Horse featuring Eliza Sydnor’s dressage instruction paired with Susan DiFelice’s original illustrations, bringing training concepts to life through visual storytelling.

‘Incredible experience’: Artists focus on equestrian creations at Aiken Center for the Arts

Horses and “large canvas” were the focus this week for several painters at Aiken Center for the Arts, as the facility played host to a three-day workshop.  “I put my name on the wait list. I had to juggle some things to be able to take it,” she said. “It was well worth it. I just had a wonderful time, and really enjoyed getting to see Aiken for the first time and meeting the people. They were very generous with their time… showing me the town and sharing the history.”

Expect the Wrench: Goal Setting and Planning in Dressage’s Unexpected Hurdles

In the world of dressage, setting goals can often feel like navigating a winding road filled with surprises. In this insightful blog post, author Sally O’Dwyer shares valuable strategies to help riders embrace the journey, illustrated by Susan DiFelice. O’Dwyer emphasizes the importance of allowing extra time for achieving skills, encouraging a long-term perspective that treats each challenge as a vital part of your equestrian narrative. She reminds us to acknowledge our feelings when faced with setbacks, but to quickly shift our focus towards constructive reassessment.

Can Work-Life Balance—And A Savings Account—Exist In The Horse Industry?

Eliza Sydnor Romm announced her decision to transition from leasing a farm and training horses to becoming a freelance instructor. Despite running a successful equestrian program, high operational costs and difficulty hiring reliable staff helped her make this decision. She aims to share her experiences and insights into dressage training through a new blog series with artist Susan DiFelice.

3 Questions With Susan DiFelice

Sandhills Equine Monthly asked Susan about balancing riding with family and work as a professional equestrian designer.

Of ‘Knitting Hands’ And Good Hands

Eliza Sydnor Romm, a dressage trainer, shares insights on effective hand usage in riding, debunking the myth that “good hands” should remain still. Collaborating with artist Susan DiFelice, they reveal illustrated dressage training tips in their “Drawn To Dressage” blog series, blending their expertise and love for horsemanship.

Build a Horse Barn Craft: A Fun and Easy Project for Kids

Learn how to build your own horse barn out of a box. This is a fun craft project that kids can create with items around the house. They are a great size for playing with Breyer horses or plush ponies.

In the News

Horse Crafts

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Case Studies

Allpony

Allpony

Founded in 2017, Allpony became one of the first online communities dedicated to young horse enthusiasts. Combining illustration, education, and interactive design, the platform inspired horse-loving kids for more than two decades before being acquired by the United States Pony Clubs in 2024.

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