Case Study
Dreamers & Schemers Collaboration
Dreamers & Schemers / Allpony Collaboration
Dreamers & Schemers partnered with Susan DiFelice from Allpony to craft an extensive collection of vibrant boot socks and saddle pads, specifically designed to bring joy and color into the equestrian world!
Dreamers & Schemers (D & S) is an equestrian boot sock company that also sells unique and fun saddle pads, slippers, and spur straps.
Allpony is an educational website and teaching tool with courses, games, quizzes, and printables that teach kids about horses and horsemanship. I created and illustated Allpony to teach my own kids about horses, and it has grown from there to become a resource for over a million horse-lovers worldwide.
This creative collaboration has been a success as well as lot of fun!
Visit the Dreamers & Schemers Website
Visit the D & S Facebook Page
Visit the D & S Instagram Profile
Testimonial
"I have had the pleasure of collaborating with Susan multiple times on sock and saddle pad projects. She is so creative, detail oriented and prompt, she is my favorite outside artist to work with!
Her patterns resonate really well with our vast range of customer age groups- which is usually difficult to achieve, but she nails it everytime. I cannot wait for our next collaboration!"
- Kristina Pakstas-Lake
CEO/Founder
Dreamers & Schemers
More Examples
More Case Studies
Gartmore Riding School Collaboration
The objective of this project was to create a series of illustrations that would serve as visual aids for the horsemanship training curriculum at Gartmore Riding School. These illustrations were intended to complement the written materials and enhance the learning experience for students, helping them grasp essential concepts related to horse care, grooming, and riding techniques more effectively.
Eliza Sydnor Romm Dressage
Eliza and I have been collaborating on a series of illustrations for her social media where I provide the illustration that goes along with her explanation or idea. She has seen a major uptick in social media engagements and followers since the beginning of our collaboration.
Shop the Posh Pony
Shop the Posh Pony is a small equestrian retailer and manufacturer located in Southern California. Their products are handmade with love by a mother-daughter duo. Their goal is to provide the equestrian community with fun and adorable gifts, treats, and personal goods.
I had the pleasure of interviewing Jenny Blades of Shop the Posh Pony about her beautiful boot stuffers that she makes using some of my fabric designs. Here is what I learned…