Case Study
Eliza Sydnor Romm Dressage
Eliza Sydnor Romm Dressage Collaboration
A little background on Eliza… She epitomizes a classically trained dressage rider, trainer and instructor. She is a successful competitor and a sought-after trainer. In 2007 Eliza made history by becoming the youngest person in the United States to receive her USDF Training-Fourth Level Instructor Certification.
Eliza and I have been collaborating on a series of illustrations for her social media where I provide the illustration that goes along with her explanation or idea. She has seen a major uptick in social media engagements and followers since the beginning of our collaboration.
Visit the Eliza Sydnor Dressage (ESD) Website
Visit the ESD Facebook Page
Visit the ESD Instagram Profile
Earlier this year, I had the privilege of teaming up with the award-winning equine illustrator, Susan DiFelice, to create a series of engaging social media posts. These posts have garnered a significant following, with some even going viral.
Each post in our collaboration is centered around dressage and horsemanship concepts, drawing from my experience as a dressage rider and trainer, while Susan contributes her illustrations to complement the content. To date, we’ve produced 10 posts, and we’re enthusiastic about the prospect of creating more.
Our collaboration has proven to be both enjoyable and informative, consistently attracting thousands of likes, as well as hundreds of shares and comments.
– Eliza Sydnor Romm
Testimonial
"Ever since collaborating with Susan on a series of illustrations for my business's social media accounts this year, I've witnessed a significant surge in Facebook and Instagram traffic and interactions. My Facebook page likes have grown by almost 400% with the addition of 2815 new followers this year. Most amazingly, my Facebook page reach is up 2000% and my Instagram reach is up over 200% without the use of any paid advertising!"
- Eliza Sydnor Romm
FEI Dressage Rider/Trainer
Facebook Screenshot Examples
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