Susan DiFelice Equestrian Design

Equine Illustration  |  Surface pattern design  |  Print & Websites

Susan DiFelice Equestrian Design

Equine Illustration  |  Surface pattern design  |  Print & Websites

Susan DiFelice Equestrian Design

Equine Illustration  |  Surface pattern design  |  Print & Websites

Susan DiFelice Equestrian Design

Equine Illustration  |  Surface pattern design  |  Print & Websites

Susan DiFelice Equestrian Design

Equine Illustration  |  Surface pattern design  |  Print & Websites

Elevate your brand with premium illustration by a professional illustrator who understands equine anatomy, horse sports, and the equestrian lifestyle.

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For Equestrian Educators & Pros

Custom Illustration for Equestrian Professionals

When you use illustrations in your content strategy, you capture your reader’s attention and leave a memorable impression.

If you’re an equestrian professional sharing your knowledge and you’re looking for ways to increase your reader’s understanding of complex topics, illustrations are a great solution.

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For Equestrian Brands

Surface Design Patterns for Equestrian Brands

From boot socks to home decor, saddle pads to wrapping paper, patterns are everywhere

As you create equestrian products, the balance between visual appeal, functionality, and the unique preferences of your customers is vital.

News and Updates From the Blog

Expect the Wrench: Goal Setting and Planning in Dressage’s Unexpected Hurdles

In the world of dressage, setting goals can often feel like navigating a winding road filled with surprises. In this insightful blog post, author Sally O’Dwyer shares valuable strategies to help riders embrace the journey, illustrated by Susan DiFelice. O’Dwyer emphasizes the importance of allowing extra time for achieving skills, encouraging a long-term perspective that treats each challenge as a vital part of your equestrian narrative. She reminds us to acknowledge our feelings when faced with setbacks, but to quickly shift our focus towards constructive reassessment.

Can Work-Life Balance—And A Savings Account—Exist In The Horse Industry?

Eliza Sydnor Romm announced her decision to transition from leasing a farm and training horses to becoming a freelance instructor. Despite running a successful equestrian program, high operational costs and difficulty hiring reliable staff helped her make this decision. She aims to share her experiences and insights into dressage training through a new blog series with artist Susan DiFelice.

3 Questions With Susan DiFelice

Sandhills Equine Monthly asked Susan about balancing riding with family and work as a professional equestrian designer.

Of ‘Knitting Hands’ And Good Hands

Eliza Sydnor Romm, a dressage trainer, shares insights on effective hand usage in riding, debunking the myth that “good hands” should remain still. Collaborating with artist Susan DiFelice, they reveal illustrated dressage training tips in their “Drawn To Dressage” blog series, blending their expertise and love for horsemanship.

Build a Horse Barn Craft: A Fun and Easy Project for Kids

Learn how to build your own horse barn out of a box. This is a fun craft project that kids can create with items around the house. They are a great size for playing with Breyer horses or plush ponies.

The Fallacy Of The Push-Button Horse

Eliza Sydnor Romm discusses the misconception that trained horses are easy to ride, likening their complexity to piloting a jet. She emphasizes the importance of mastering foundational skills like balance and responsiveness to handle advanced movements. Romm collaborates with artist Susan DiFelice to share illustrated dressage training tips through their blog series.

Picture The Parking Ramp To Ride Uphill Circles

Eliza Sydnor Romm, a dressage trainer, shares tips for improving riding on small circles while addressing common challenges riders face, such as horses falling onto the forehand. She emphasizes the importance of visualizing a spiral ramp and maintaining proper focus during the maneuver. This content is part of a collaborative series with artist Susan DiFelice.

Meet the 2023 PNHS Program Cover Artist, Susan DiFelice!

Susan DiFelice, a North Carolina native, is a lifelong equestrian and the 2023 Pennsylvania National Horse Show cover artist.

Susan holds her USDF Bronze Medal and is a certified ARIA instructor. Out of the saddle, Susan is a professional illustrator, graphic designer, and web developer for large corporations and equestrian businesses.

Gartmore Riding School Collaboration

The objective of this project was to create a series of illustrations that would serve as visual aids for the horsemanship training curriculum at Gartmore Riding School. These illustrations were intended to complement the written materials and enhance the learning experience for students, helping them grasp essential concepts related to horse care, grooming, and riding techniques more effectively.

Dreamers & Schemers Collaboration

Dreamers & Schemers partnered with Susan DiFelice from Allpony to craft an extensive collection of vibrant boot socks and saddle pads, specifically designed to bring joy and color into the equestrian world!

Equestrian Professionals & Brands I Have Worked With

Susan DiFelice

Meet Susan

Equestrian, Illustrator, Designer, Creative Partner

Hi! I’m Susan and horses have been at the center of life since childhood. As an equestrian and award-winning Equine Website Designer and Illustrator, I bring my deep knowledge of horses to every drawing I create.

I love to partner with other equestrians, equine brands, businesses, and publications looking to stand out.

Services

Professionally trained artist with over 25 years of exerience and life-long equestrian

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Illustration

I specialize in digital editorial illustration for equestrian businesses, riding schools, and horse book authors. My existing library of drawings of all things horse related saves time and money when producing new illustrations.

Print Layout & Design

From educational or marketing poster creation to book layout and design, my background as a graphic designer in corporate America and higher education allows me to create standout marketing materials for your business idea.

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Fabric Patterns

Unique equestrian repeating patterns for boot socks, saddle pads, fabrics, home decor, and any other use you can imagine. Experience designing for top brands in the horse industry with international visibility.

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Websites

Winner of an American Horse Publications Website Award for Allpony.com which I sold to the United States Pony Clubs in 2024, and 20 years of experience creating coutnless websites for large corporations and universities and as a freelancer.

Stock Images

Elevate your equine brand while capturing the attention of horse lovers with premium quality illustrations available for purchase in web and print sizes.

SHOP STOCK...

Happy Clients

"I have had the pleasure of collaborating with Susan multiple times on sock and saddle pad projects. She is so creative, detail oriented and prompt, she is my favorite outside artist to work with!

Her patterns resonate really well with our vast range of customer age groups- which is usually difficult to achieve, but she nails it everytime. I cannot wait for our next collaboration!"

- Kristina Pakstas-Lake
CEO/Founder
Dreamers & Schemers

"Ever since collaborating with Susan on a series of illustrations for my business's social media accounts this year, I've witnessed a significant surge in Facebook and Instagram traffic and interactions. My Facebook page likes have grown by almost 400% with the addition of 2815 new followers this year. Most amazingly, my Facebook page reach is up 2000% and my Instagram reach is up over 200% without the use of any paid advertising!"

- Eliza Sydnor Romm
FEI Dressage Rider/Trainer

"Susan's designs are a fantastic addition to my online ecommerce business, my equestrian small business focuses on unique, fun, and creative designs to showcase my handmade goods. While I have over 100 styles in my store at any given time, it is Susan's horse face markings pattern and her navy hunter jumper pattern that sells constantly to my retailers and customers across my websites. Her patterns are colorful and simplistic, making it a great pattern for my fabric boot trees, and other accessory applications. I look forward to seeing what other wonderful designs she comes out with!"

- Jenny
Owner of Shop The Posh Pony LLC

"Gartmore Riding School would like to thank you for all the beautifully illustrated information boards you have created for us around the school, these have not only enhanced our riding school but offers great learning opportunities for our visitors. All the boards created by you are well received and used by Gartmore staff and visitors all year round as a teaching aid and talking point, so once again thank you from everyone at Gartmore Riding school."

- Tracy Francis
Director
Gartmore Riding School

Free Resources

Guide Equestrian Surface Patterns

Want to Learn More?

The Equestrian Professional’s Guide to Leveraging Editorial Illustration to Educate Your Audience

In this FREE guide, you’ll explore five innovative ways you can use editorial illustrations to connect with and educate your audience.

Want to Learn More?

Product Pattern Playbook:

A FREE Comprehensive Guide to Choosing the Perfect Pattern for Your Equestrian Products

Guide Equestrian Surface Patterns