One of my favorite types of projects is collaborating with companies that are creating thoughtful resources for the equestrian community. Stable Mind’s Rider’s Block™ card game series was exactly that kind of project.
I partnered with Stable Mind to create the illustrations and packaging design for multiple Rider’s Block™ activity decks, translating common experiences in the horse world into clean, engaging vector artwork. Each deck required its own visual identity while remaining consistent with the overall Rider’s Block brand.
The illustrations capture everything from quiet moments of reflection to familiar riding challenges, blending a touch of humor with authentic equestrian experiences. As both an illustrator and lifelong horsewoman, I enjoyed bringing those relatable moments to life in a way that horse people would instantly recognize.
In addition to creating dozens of custom illustrations, I designed the packaging layouts, developed cohesive icon systems, and prepared the artwork for print production. Seeing the finished decks move from concept sketches to products that riders can hold in their hands is one of the most rewarding parts of the creative process.
I’m honored to be listed as one of the illustrators on the Stable Mind website and excited to see the first Rider’s Block™ decks now available: https://stablemindeq.com/
Project Details
- Client: Stable Mind
- Industry: Equestrian Education
- Services: Illustration, Vector Illustration, Packaging Design, Graphic Design, Print Production
- Deliverables: Custom illustrations, card deck packaging, product graphics, production-ready artwork
Working with brands that combine education, creativity, and a passion for horses is always a rewarding collaboration, and Rider’s Block™ is a project I’m proud to have been part of.
More Creative Partnerships
The Pony Island
An award-winning educational platform that combines original illustration, website design, and interactive learning to inspire the next generation of horse lovers. As founder and creative director, Susan DiFelice designed every aspect of The Pony Island, which earned First Place in the Equine-Related Website category at the American Horse Publications Equine Media Awards.
Drawn to Dressage: Illustrating for The Chronicle of the Horse
A collaborative series for The Chronicle of the Horse featuring Eliza Sydnor’s dressage instruction paired with Susan DiFelice’s original illustrations, bringing training concepts to life through visual storytelling.
Allpony
Founded in 2017, Allpony became one of the first online communities dedicated to young horse enthusiasts. Combining illustration, education, and interactive design, the platform inspired horse-loving kids for more than two decades before being acquired by the United States Pony Clubs in 2024.